What is Seed to Sprout?
Seed to Sprout is a consultancy designed to help small businesses and nonprofits fill the gaps in their efforts with strategic planning, marketing, and fundraising and development support.
About Seed to Sprout & Kristin Berrier, Owner & Principal
Seed to Sprout was born out of the idea that not everyone wants, needs, or can afford full-time, experienced marketing staff.
For many small businesses, nonprofits and associations, even if you do look to hire, your budget won’t support much more than an entry level staffer. But, your marketing challenges may not be easily solved by a kid fresh out of college with a newly-minted marketing degree. You need an experienced person to help you with strategy, or communications, or development, or content, or whatever your marketing need may be.
This is where Seed to Sprout comes in. How can we help you grow?
1
marketing guru
I’m the big picture thinker, the reliable doer, and the marketing utility player you need - all rolled into one.
20+
years of marketing experience
Experience is priceless, but hiring Seed to Sprout allows you to put a (reasonable) price on it.
3.4M+
raised for nonprofits
Annual funds, grants, capital campaigns, sponsorships, corporate partnerships - I’ve done it all during my career.
“Kristin has been an indispensable partner, and my strategic right hand, across two organizations that I have led. Not only has she become the go-to person for grant writing and management for many of Virginia’s startup entrepreneurial support organizations, but I have relied on her to drive brand awareness and engagement through multiple social channels. Through her digital marketing prowess, she is able to drive top-of-the-funnel numbers and weave a compelling story around programmatic outcomes. There is no one else I would want on my team than Kristin when it comes to marketing with purpose and assessing grant funding strategies.”
“Kristin did an incredible job getting to know our organization and researching our industry so that she could execute our communications/marketing and grant efforts. Kristin is thoughtful, thorough, and responsive and was a key contributor to our organization during a challenging staffing transition.”
Seed to Sprout Services
As your marketing utility player, Seed to Sprout offers a variety of services to fill your marketing gaps. We’ll work with you on a project basis or act as your fractional marketing support. Learn More about some Seed to Sprout clients.
strategic planning
Strategic planning is critical in today’s fast-moving market. I’ll use strong facilitation skills to pull together the information and key players, synthesize the data, and craft a plan that is both useful and usable.
content creation & management
Digital content is king. Whether your website or social media accounts, your digital content tells your story, gathers your fans, and gives you credibility. A good strategy and great follow through are important to succeed, and I can help.
public relations
My experience includes generating PR for events, products, people and organizations on a local, regional, and national level. From press releases to media relations, I have the experience and contacts to support your PR efforts.
Brand creation & management
Need to rebrand? I’ve overseen a variety of branding projects for organizations, events, and products. I can connect you with the right creative people to execute your vision, and I’ll shepherd the project from beginning to end.
revenue generation
Product development, membership growth, and communications can all be part of enhancing your revenue. I’ve got experience evaluating business segments, products, and strategies to help you determine how to best grow your bottom line.
event management
Event management can be incredibly resource intensive, and sometimes you just need an extra set of hands. I’ve run fundraising events, helped put on conferences, and even helped manage a kids’ fun run. I have the skills to help with any event.
marketing communications
Message is everything. Consistency and a strategic communications plan are keys to success. Whether old school collateral or up-to-the minute digital, I’ll work with you to create and develop strong messages that resonate with your audience.
Research & analysis
Sometimes you don’t have the time to dig into the market, competitors, or products, but this research and analysis is often critical in providing direction to your growth and strategies. I’ve got the education and data analysis chops to make it happen.
fundraising & development
During my career, I’ve helped raise over $3.4M for a variety of nonprofits and associations. From Annual Funds to Capital Campaigns, grants, event sponsorships, and corporate partnerships, I have experience with them all.
product development
My experience includes stints in both product and business development. I can help you explore new products or brand extensions to enhance your product line. Put this together with research and analysis, and you’ll be able to make a sound decision.
customer satisfaction
Knowing what your customers think gives you important insight. Whether you need to develop a survey, hold a focus group, or implement a loyalty program, I can help create a plan and connect you to experts in these areas.
sponsor & partner management
Sponsorships and partnerships are a great way to generate revenue, but selling the sponsors, managing their needs, and maintaining the relationships takes work - a lot of work. I’ve been on both sides of the equation and can help you succeed.
“Kristin Berrier is a strong and effective marketing professional. Over many years at NOVA of Virginia Aquatics, she has managed key programming, communication, and outreach initiatives that delivered high impact results. Kristin has the experience and capacity to handle a broad array of marketing functions. This multi-faceted approach, and commitment to meeting business objectives, makes her a valuable asset to any organization seeking to improve best practices and achieve optimal outcomes.”